The Pricing Canvas™
Begin your pricing innovation today
The Pricing Canvas™ consists of ten sections each representing a structural component of your business, product, and market. Each section will help you to design your pricing and monetization strategy using the principles of value-based pricing. The questions on the Pricing Canvas™ will provide you with a pricing process based on the outcomes, benefits, and economic impact of your offering.
Pricing Canvas™ is the best exercise to begin your pricing innovation. Get your team together and set aside at least 12-16 weeks.
Monetize client base better
Acquire new business
Innovate your product and offer structures, seek new growth opportunities with partners and ecosystem
Optimize your value metric, align offer and pricing structures with the Value Stacks™ of different customer types
Grow market share
Innovate your competitive value profile, grow the offerings that have the most competitively advantageous cost structures
Align your pricing and cost structures, establish a margin contribution plan for each revenue stream
You can use the Pricing Canvas™ to identify how the #10growthlevers can be applied to your business to deliver your key growth strategy. You can focus on each of the levers individually or deploy multiple levers to drive growth to meet the true dynamics of your buyers, users, and market.
Request a Pricing Canvas™ Workshop
Feel free to reach out if you would like us to facilitate your cross-functional Pricing Canvas Workshop™ for you. We will work with your product, marketing, sales, finance, sales ops, and biz ops teams, and get you ready to test your new pricing design in just 4-6 weeks.
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